The founder of OOO Polish is intentionally diversifying beauty in nail care. Learn more about how Symantha Wechie-Onyechi went from trying to find the perfect nude to creating a full-blown nail polish line for women of color.
1. Where are you from?
Missouri City, Texas
2. How long have you been practicing your craft?
I created my first nail polish color in 2016 and I’m still going strong!
3. Who has influenced you? Favorite greats?
My influences are my family, friends, and black women business owners. I love observing and learning from them, because you get more grounded, raw, and real advice.
4. Why did you choose this route?
I was determined to find the perfect nude, and not settling for these odd undertone nudes that just didn’t come out how I imagined. Between trying to find the perfect nude in what seems like a timed race after the words “Pick your color” are said, and disappointing outcomes I would regularly get with the nude shades I had to quickly select, I decided to make my own. I only set out to make a few nude shades, and keep it simple, but once I started mixing and pouring, I fell in love with creating unique bold colors that radiate on every skin tone.
5. How would you describe your projects or brand?
My mission is to diversify beauty in nail care with inclusive imagery and educational nail polish names.
6. How would you describe your fan base? Who would you like to reach?
I don’t use the words “fans” or supporters as fans gives the illusion that I’m above or some type of celebrity (which I don’t ever want to be LOL) and support gives the idea that my business is a charity so I like to say “my shoppers”. The base I’m trying to reach is people who love nail polish and embrace inclusivity.
7. Do you have any other projects or businesses you’re working on? If so, feel free to explain.
I do own another business called Naija Snack Box. Its a Nigerian snack brand that is introducing the world to Nigerian snacks and food. Its the first snack box dedicated to West Africa and I guess you can say we’re diversifying the snack box industry too LOL
8. What or who motivates you?
Myself and not money 🙂 I really enjoy what I’m doing and providing education through nail polish. I’ve always loved history and sharing it with others.
9. Who do you plan to influence with your work?
I just want to influence my customers to learn something new about African, specifically West African culture. West African culture
10. What do you think is your purpose in life?
To continue to be myself and share what I know.
11. How often do you showcase your work? Where do you showcase? Where would you like to take your brand?
On my website. Slow and steady wins the race is my mindset so focusing on that helps me stay grounded.
12. Name people or brands in your industry you’ve had the pleasure of working with.
I’ve been featured on Beyonce.com and VH1, in Cosmo, Byrdie, and Elle magazine. Online and print.
13. How did you come up with your stage/business name?
OOO Polish or Triple O Polish meant Only On Occasions when I owned a wedding business but I was able to easily adapt and shorten the name so now it means beautiful nail polish 🙂
14. What is your favorite part about being in your industry? Least favorite?
I love learning about new nail products and techniques and creating new nail shades. My least favorite thing is probably the fact that people assume since you own a brand, you, as the owner, also want to be famous or go “viral”, I want to show that you don’t have to go the usual route to find success and your tribe.
15. What are your plans after success?
There’s no after success, I hope to continue to reach more beautiful nail polish lovers and continue to expand my small business.