Donations: Family, friends, and supporters near and far can donate to artist and entrepreneur projects easily on AMAG. Some brands or businesses may be seeking strictly donations, in which rewards are not offered in exchange.
Rewards: We allow supporters to donate money to campaigns in exchange for rewards. Once the “backer” receives the reward, the transaction is finished. The backer does not share in the company’s potential upside success and the company does not give up any portion of equity ownership to the crowd.
Equity: In addition, AMAG is crowdfunding to implement equity-based crowdfunding so that investors can purchase securities in private companies. They do not receive rewards, they receive stock or another type of investment in private companies. If the company becomes successful, shareholders have the potential to receive a return on their initial investment.